Horizon 2020

horizon 2020_1The Australian dairy industry sat at crossroads in 2012. It hasn’t grown as an industry over the past decade and had a diminishing global standing and reputation – mostly due to the decreasing impact on the trade landscape. Poor seasons cut capacity, but the uncertainty has been worsened by the sector’s own capabilities and attitudes. The dairy sector manages to keep itself in the news, mostly for bad news which is at times based on a naïve interpretation of facts from the outside and the rising challenges due to the greater complexity of influences affecting on-farm performance.

The Horizon 2020 project was conducted by a project team mostly comprised of dairy farmers. It sought to “raise the sights” of the Australian Dairy Industry above short-term preoccupations which affected industry priorities in recent years and explore possible future scenarios for the industry in 2020 and the priorities for industry participants to achieve a desirable outcome.

The Horizon 2020 project addressed the following questions:

  1. What does the future dairy market look like for Australian milk producers and processors?
  2. The world food market is increasingly affected by volatility – what is causing it, how will it affect dairy, and what can be done about it?
  3. What are competitors doing and planning to and what can be learnt from them?
  4. What do customers and rivals think of the industry?
  5. Sustainability is everywhere – what is it all about; does an Australian agrifood sector need to address it and why?
  6. What are the priorities for improving the industry’s capacity to improve farm sector wealth creation?
  7. Where should industry’s collective investment be focused to create change?

Download the final report from the Horizon 2020 project.

Read Steve Spencer’s article in the Autumn 2013 Australian Farm Journal on the highlights from this project.

The Australian dairy industry sits at crossroads. It hasn’t grown as an industry over the past decade and has a diminished global standing and reputation. Poor seasons cut capacity, but the uncertainty has been worsened by the sector’s own capabilities and attitudes. The dairy sector manages to keep itself in the news, mostly for bad news which is at times based on a naïve interpretation of facts and the shedding of responsibility for on-farm performance.

The Horizon 2020 project has sought to “raise the sights” of the Australian Dairy Industry above short-term preoccupations which have affected industry priorities in recent years and explore possible future scenarios for the industry in 2020 and the priorities for industry participants to achieve a desirable outcome.

The Horizon 2020 project sought to answer the following questions:

  1. What does the future dairy market look like for Australian milk producers and processors?
  2. The world food market is increasingly affected by volatility – what is causing it, how will it affect dairy, and what can be done about it?
  3. What are competitors doing and planning to and what can be learnt from them?
  4. What do customers and rivals think of the industry?
  5. Sustainability is everywhere – what is it all about; does an Australian agrifood sector need to address it and why?

Read Steve Spencer’s article in the Autumn 2013 Australian Farm Journal on the highlights from this project.