Horizons Editions

If your prefer our newsletter in print version, sign up to receive our Horizons newsletter on food industry trends here!

Get excited about the future of the planet by delving into our FREE Horizons newsletter!


What’s happening in the food industry?

Our November Horizons newsletter analyses what we can learn from food tampering to avoid it, reports on the rice crisis in the Philippines and how plastic can be turned into fuel.

  • Meat tax stoush
  • Alt-milk truth bomb?
  • Brexit grinds on
  • Short-termism bad for business
  • Waste into banana flour
  • Food ripe for robotics

What’s happening in the food industry?

Our October Horizons newsletter analyses what we can learn from food tampering to avoid it, reports on the rice crisis in the Philippines and how plastic can be turned into fuel.

  • Food fraud not so sweet
  • Making beef great again?
  • IPCC spells it out
  • Meal kits coming of age?
  • Intensify for the environment
  • Cold lightning for freshness

What’s happening in the food industry?

Our August Horizons newsletter reports on the ventures of smashed avocados and flat whites into the US, farmers proactively handling climate change, and how artificial intelligence stands to hurt developing countries most.

  • Bluestone takes on Starbucks
  • It’s “Survivor” for food
  • Indonesia must diversify for security
  • Amazon looks to entrepreneurs
  • Farmers taking on climate change
  • AI to hurt developing countries more

Freshagenda’s Horizons newsletter is a free monthly publication on Australian and international trends, innovation and other insights relevant to the Australian food markets.

Our Horizons newsletter describes Freshagenda’s megatrends, describing how tech and innovation is shaping the food industry around the world. Our megatrends are; Discerning consumers, volatile world, disruptive technologies, evolving value chain models and more from less.

What are megatrends?

Freshagenda identified a set of major megatrends affecting the future of food that combine to provide the key inputs to industry or enterprise strategic planning built on future scenarios.

In a paper outlining these megatrends, Freshagenda explains what they mean, how they are playing out, and how they fit together.  These forces might be nice to know, and great to stimulate thinking, but how do you harness them?

As shown in the process summarised below, understanding these forces, articulating how they are affecting your industry and business outcomes in future, and drawing insights from them to stretch future thinking, are a key component that can provide impetus and context to strategy development


Discerning consumers – A diverse set of influences

  • Increasing developing world affluence creating new consumers
  • New channels of influence on behavior and wants
  • More complex segments and preferences affecting value, ethics, health and indulgence
  • Competing demands driving greater needs for convenience
  • Aging demographics in developed world


Volatile world – Food markets are more complex and unpredictable

  • Climate change affecting stability of food supply
  • Food commodity markets more prone to price volatility and closely linked as intensification continues
  • Ad-hoc protectionism of farmers and consumers
  • Trade policy becoming more technical rather than fiscal
  • Geopolitical conflicts
  • Lingering economic and financial uncertainty post GFC
  • Resilience of traditional farming threatened by volatile returns

Disruptive technologies – Technologies rapidly reshaping life

  • Digital tools and platforms are changing engagement, behaviour and lifestyles
  • Advances in GE and GM know-how and applications
  • Advances in automation for production and processing
  • New substitutes (3D printing, synthetics)

Evolving value chain models – Redefining how to add and capture value

  • Shift in capital power
  • Risks being reassessed
  • Emerging preferences for capital investors
  • Emerging retail models
  • New forms of value chain integration


More from less – Limited resources and capacities

  • Growing populations – more mouths to feed over time from finite natural resources
  • Greater community concern for sustainable production systems
  • Sustainability agendas balancing “3Ps” changing value chain relationships
  • Policy unevenness and short-termism


 Horizons newsletter Freshagenda

Back to top