Custom Analysis

Freshagenda provide customised insights and analysis to assist clients understand market and supply decisions, and support specific decisions faced in implementing projects and programs and policy developments.

The range of customised insights and analysis we deliver include:

Value chain analysis

We offer a “whole-of-chain” perspective to map value chains in the food industry in terms of the structure of sectors from farm to consumer, articulating the volume of products flowing through each, and the dynamics and pressure points affecting each. This enables the overall reconciliation of production and consumption in all market channels; as well as assess comparative market setting and value drivers, and scope for extracting better returns beyond farmgate.

Food pricing

We have significant experience in explaining the dynamics affecting food pricing along supply chains and interpreting the dynamics affecting value capture across agrifood categories – such as meat, dairy, horticulture, grains and oilseeds, and processed foods.

Key features include:

  • Mapping the drivers of volume and value along agrifood supply chains and key cost drivers
  • Accessing credible, like-for-like data on price points along supply chains
  • Assessing relationships between retail and farmgate prices – analysing impact of trade, consumer preferences, retailer strategies, cost structures and supply chain structures
  • Assessing the relative transparency of pricing information for participants
  • Benchmarking comparable farmgate and manufacturing pricing in specific commodity sectors, using customised tools

Tailored research

We undertake customised research assignments in:

  • Understanding food market trends and their implications
  • Understanding food category size, trends, supply chain dynamics and future prospects
  • Assessing impacts of change in category performance (value, growth etc) over time
  • Assessing future demand for, and current trends in, innovation across agrifood value chains

Food affordability

We track factors affecting the affordability of food to households over time and illustrates significant trends in household food spending and their demonstration of preferences. This is underpinned by insights on perceptions, priorities, and buying criteria of shoppers in various retail and foodservice channels.

Project evaluation

We assist clients in investment decision-making, evaluating targets and market entry options, assessing supply chain sensitivities, and evaluating alternate scenarios for potential outcomes.

Strategy development and implementation

We help clients develop strategy by simulating (through modelling) decision options and their impact on medium to long term “whole of enterprise” financial performance. We develop these simulation tools based on the dynamic environment they operate in – by ensuring all key variables and influences on return are catered for in the scenarios developed and assessed in balancing risk and returns.

More detail on our analysis capability is provided in Case Studies.

Freshagenda provide customised insights and analysis of supply chain food industry to assist clients understand market and supply decisions, and support specific decisions faced in implementing projects and programs and policy developments.

The range of customised insights and analysis we deliver include:

  • Value chain analysis – We offer a “whole-of-chain” perspective to map value chains in the food industry in terms of the structure of sectors from farm to consumer, articulating the volume of products flowing through each, and the dynamics and pressure points affecting each. This enables the overall reconciliation of production and consumption in all market channels; as well as assess comparative market setting and value drivers, and scope for extracting better returns beyond farmgate.
  • Food pricing – We have significant experience in explaining the dynamics affecting food pricing along supply chains and interpreting the dynamics affecting value capture across agrifood categories – such as meat, dairy, horticulture, grains and oilseeds, and processed foods.

  • Tailored research – We undertake customised research assignments in:

    • Understanding food market trends and their implications
    • Understanding food category size, trends, supply chain dynamics and future prospects
    • Assessing impacts of change in category performance (value, growth etc) over time
    • Assessing future demand for, and current trends in, innovation across agrifood value chains
  • Project evaluation – We assist clients in investment decision-making, evaluating targets and market entry options, assessing supply chain sensitivities, and evaluating alternate scenarios for potential outcomes.

  • Strategy development and implementation – We help clients develop strategy by simulating (through modelling) decision options and their impact on medium to long term “whole of enterprise” financial performance. We develop these simulation tools based on the dynamic environment they operate in – by ensuring all key variables and influences on return are catered for in the scenarios developed and assessed in balancing risk and returns.