The Team

Steve Spencer (Director) is a food industry analyst and adviser. His expertise lies in insights on total food industry trends; retail and consumer insights; national and global market analyses; industry capacity; and knowledge management.

Steve has managed a number of large projects exploring the future prospects for agrifood industries, including the recent Horizon 2020 project for the dairy sector; and also projects investigating the workings of the Australian food industry value chains. Steve is a deep specialist in the dairy industry and presently engaged in developing future long-range scenarios for that industry’s future development and direction.

Steve has worked extensively with food companies, agribusiness, retailers, industry bodies and Governments.

See Steve’s LinkedIn profile here

Joanne Bills (Director) is an agribusiness professional, with almost two decades spent in the dairy industry. Joanne has an enviable reputation as one of the dairy industry’s most trusted sources of well considered information, analysis and advice on the Australian and international dairy sectors. Joanne’s skills include market and industry analysis, strategy development, knowledge management, and communication.

Prior to joining Freshagenda, Joanne was responsible for the collection, processing and dissemination of industry data, and was the lead author of the Situation and Outlook report for the Australian dairy industry.

In October 2013, Joanne was appointed to the Board of GippsDairy Regional Development Program – an organisation charged with investing in projects that benefit local dairy farmers. Joanne is a graduate of the Australian Institute of Company Directors Company Directors Course.

See Joanne’s LinkedIn profile here


Vuko Karov (Senior Consultant)
is a food and agricultural market analyst with a diverse international background. He is skilled in conducting economic research as well as in presenting and interpreting research findings.

Prior to joining Freshagenda, Vuko was responsible for evaluating the effects on Arkansas row crop farms of all political proposals to potentially modify the 2008 Farm Bill with a focus on amendments to commodity safety net programs at the University of Arkansas.

In 2009, Vuko completed a research Master’s thesis at Virginia Tech, and his thesis focused on estimating the effects of phytosanitary measures on US imports of fresh fruits and vegetables.
See Vuko’s LinkedIn profile here

Nanna Stampe-Moller (Research and Publications Analyst). Nanna is an experienced researcher and writer who is involved in a diverse range of consulting projects and in the production of a number of information services and analysis products, including the Dairy Globe and Horizon newsletters for direct mail or for clients, and provides extensive research input to our business.

This requires a continuous scanning of developments in dairy markets and corporate developments relevant to the Australian industry and to the interests of clients.

Nanna has been engaged in a number of our major consulting engagements for clients in the dairy and beef sectors, and in various food supply chain studies for major corporations and Government.

Nanna has a journalism background obtained in Denmark and has held a number of research and education roles.

Freshagenda are food market specialists based in Melbourne with core skills and expertise in interpreting industry, market and supply conditions and their outlook for decision makers.

Led by food market specialists and consultants with combined hands-on experience in excess of 45 years in commodity markets and value chain analysis, Freshagenda has a solid commercial understanding of market dynamics affecting food industry sectors and supply chains and delivers complex information in concise, easy-to-understand formats.

Our strength lies in our unique big picture perspective – a “whole of chain” approach. The engagement spans form farm inputs through to retail and consumer insights – including food category analysis such as interpreting performance of market segments and food categories, and a comparative analysis of the Australian food supply chain.

Freshagenda also produces a number of specialist information products for clients and other interested parties that address a range of food market trends and market developments. We have also developed tools to provide decision makers with better access to information and a quicker assessment of a number of variables affecting their business decisions.

Freshagenda have a track record of assisting decision makers assign priorities and direct policy based on the relative size of segments and pressure points affecting their value chains, and have delivered a number of consulting services and analysis to industry, government and corporate clients.