Megatrends

We monitor five megatrend themes affecting future food industry outcomes, to provide insights into food market trends, scenario development, and strategic planning and implementation.

Our established processes monitor ongoing developments in the following trends:

  • Volatile world – factors that influence on volatility in food markets, competition and agrifood input costs
  • Discerning consumers – how affluence, diverse ethic and health influences, and aging are making consumer segments more complex
  • More from less – the pressure on finite natural resources and capacities to sustain pace with food demands of the world’s population
  • Disruptive technologies – the influences of advances in technologies for how we make things and how we connect
  • Evolving business models – innovative business models that are redefining how value is created and captured.

Our paper on the key features of these trend themes can be downloaded here. Our regular Horizons newsletter tracks insights under these themes as a way of allowing our clients, and associated networks to keep in touch with happenings in these areas.

The process to monitor these megatrends can be built into planning processes, or provide insights to specific research assignments. Our megatrends paper outlines where and how these insights are used in this process.

We monitor five food megatrends affecting future food industry outcomes, to provide insights into food market trends, scenario development, and strategic planning and implementation.

Our established processes monitor ongoing developments in the following trends that will affect the future food industry outcomes:

  • Volatile world – factors that influence on volatility in food markets, competition and agrifood input costs
  • Discerning consumers – how affluence, diverse ethic and health influences, and aging are making consumer segments more complex
  • More from less – the pressure on finite natural resources and capacities to sustain pace with food demands of the world’s population
  • Disruptive technologies – the influences of advances in technologies for how we make things and how we connect
  • Evolving business models – innovative business models that are redefining how value is created and captured.

Our paper on the key features of these trend themes can be downloaded here. This paper explains what they mean, how they are playing out, and how they fit together. These forces might be nice to know, and great to stimulate thinking, but how do you harness them?

Understanding these forces, articulating how they are affecting your industry and business outcomes in future, and drawing insights from them to stretch future thinking, are a key component that can provide impetus and context to strategy development.

Our regular Horizons newsletter tracks insights under these themes as a way of allowing our clients, and associated networks to keep in touch with happenings in these areas.

The process to monitor these megatrends can be built into planning processes, or provide insights to specific research assignments. Our megatrends paper outlines where and how these insights are used in this process.