Plans to Action

Assessing supply chain options

We worked with a major retailer to assess alternate supply chain models for a fresh produce line is sourced directly from farmers. We mapped and explained typical alternative supply chain models within a specified region and then worked with our client to identify and evaluate preferred options that could balance the needs of suppliers and the realities of a retail business, given the requirements of the brand positioning of the products within the category. This enabled our client to understand the parameters of the industry and suppliers, and explore the scope for improved supply chain performance within the business.

Project evaluation

Acquisition support

We work closely with a client in evaluating the establishment of an Australian business in a specific product area, by undertaking various assignments addressing relationship and influence approaches, market and supply chain sensitivities, assessing the impact on the industry’s production sector, and the apparent cost-benefit equations for ultimate end-users of the product.

We assisted a client evaluate the key risks associated with the purchase of a large dairy farm enterprise, including the physical and financial factors affecting purchase price, and arrangements to build into future operation and management of the facility.

Market entry

Working with another consultancy, we researched and described the market for wheat and flour in 10 Asian countries as part of the development of a commercialisation strategy for a novel wheat variety. Our “market metrics” analysis explored major consumer trends, described relevant case studies, and provided direction to the client by developing a model that generated a relative ranking for each market opportunity.

We developed a plan for a major dairy processing client to enter a new territory in an industry’s supply chain, evaluating the advantages and disadvantages of various entry strategies, competitor positioning, and developing the proposition to targeted suppliers.

Developing policy

We assisted a client in design of a new approach to pricing for the purchase of a raw agribusiness commodity, balancing the likely future market realities and settings and on-farm challenges facing suppliers.

Freshagenda applies deep analysis skills to develop food market strategy and assist clients evaluate business acquisitions and improve business initiatives.

Following are examples of the range of consulting and analysis services we deliver:

  • Project evaluation –  We worked closely with a client in evaluating the establishment of an Australian business in a specific product area, by undertaking various assignments addressing relationship and influence approaches, market and supply chain sensitivities, assessing the impact on the industry’s production sector, and the apparent cost-benefit equations for ultimate end-users of the product.
  • Acquisition support – We assisted a client evaluate the key risks associated with the purchase of a large dairy farm enterprise, including the phyisical and financial factors affecting purchase price, and arrangements to build into future operation and management of the facility.
  • Market entry – We researched and described the market for wheat and flour in 10 Asian countries as part of the development of a commercialisation strategy for a novel wheat variety. Our “market metrics” analysis explored major consumer trends, described relevant case studies, and provided direction to the client by developing a model that generated a relative ranking for each market opportunity.
  • Developing new policy – We assisted a client in design of a new approach to pricing for the purchase of a raw agribusiness commodity, balancing the likely future market realities and settings and on-farm challenges facing suppliers.