Freshagenda is a small team of specialist food consultants and analysts based in Melbourne focusing exclusively on the food industry with expertise in interpreting market and supply chain conditions in a number of food sectors.
We offer insights and analysis that is based on a big picture view, adopting a whole-of-chain perspective, using objective commercial reality.
- We have a working commercial understanding of market dynamics affecting key agrifood sectors and supply chains
- We analyse and interpret supply chain dynamics from farm to consumer, into both domestic and international markets
- We maintain an ongoing watch on major trends and global change agendas that impact the food industry
- Our work is packaged for the needs of specific audiences and tailored to decision-making requirements
- Our outputs are presented in highly visual formats – messages in pictures are far more effective at reaching audiences
Freshagenda are food industry consultants with expertise in interpreting market and supply chain conditions in the food industry.
We offer insights and analysis that is based on a big picture view, a whole-of-chain perspective and objective commercial reality.
Led by food industry consultants and analysts with combined hands-on experience in excess of 45 years in commodity markets and value chain analysis, Freshagenda has a solid commercial understanding of market dynamics affecting food industry sectors and supply chains and delivers complex information in concise, easy-to-understand formats.
What sets us apart?
- We have a working commercial understanding of the dynamics affecting key agrifood sectors and supply chains.
- We analyse and interpret supply chain drivers and trends from farm to consumer, both domestic and international.
- We maintain an ongoing watch on major developments and global change agendas that impact the food industry.
- Our work is packaged for specific audiences and decision- making requirements.
- Our presentation is highly visual –the most effective way to deliver messages to a target audience.
- We are a small, experienced team that offers agility in approach and response.
- We get to know our clients and strive to be proactive to their needs, becoming valued partners in their business.
- We get the work done on time and aim to exceed expectation.
Our strength lies in our unique big picture perspective – a “whole of chain” approach. The engagement spans from farm inputs through to detailed retail and consumer insights – including analyses at the category and sector levels such as interpreting performance of market segments and food categories.
Freshagenda have a track record of assisting decision makers assign priorities and direct policy based on the relative size of segments and pressure points affecting their value chains, and have delivered a number of consulting services and analysis to industry, government and corporate clients.
Some examples of recent work include:
- Strategy development
- Food pricing
- Implementing strategy
- Market entry
- Horizon 2020
- Innovation priorities
- Farm strategy development