About

4wayFreshagenda is a small team of specialist food consultants and analysts based in Melbourne focusing exclusively on the food industry with expertise in interpreting market and supply chain conditions in a number of food sectors.

We offer insights and analysis that is based on a big picture view, adopting a whole-of-chain perspective, using objective commercial reality.

What sets us apart?

  • We have a working commercial understanding of market dynamics affecting key agrifood sectors and supply chains
  • We analyse and interpret supply chain dynamics from farm to consumer, into both domestic and international markets
  • We maintain an ongoing watch on major trends and global change agendas that impact the food industry
  • Our work is packaged for the needs of specific audiences and tailored to decision-making requirements
  • Our outputs are presented in highly visual formats – messages in pictures are far more effective at reaching audiences

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Freshagenda are food industry consultants with expertise in interpreting market and supply chain conditions in the food industry.

We offer insights and analysis that is based on a big picture view, a whole-of-chain perspective and objective commercial reality.

Led by food industry consultants and analysts with combined hands-on experience in excess of 45 years in commodity markets and value chain analysis, Freshagenda has a solid commercial understanding of market dynamics affecting food industry sectors and supply chains and delivers complex information in concise, easy-to-understand formats.

What sets us apart?

  • We have a working commercial understanding of the dynamics affecting key agrifood sectors and supply chains.
  • We analyse and interpret supply chain drivers and trends from farm to consumer, both domestic and international.
  • We maintain an ongoing watch on major developments and global change agendas that impact the food industry.
  • Our work is packaged for specific audiences and decision- making requirements.
  • Our presentation is highly visual –the most effective way to deliver messages to a target audience.
  • We are a small, experienced team that offers agility in approach and response.
  • We get to know our clients and strive to be proactive to their needs, becoming valued partners in their business.
  • We get the work done on time and aim to exceed expectation.

Our strength lies in our unique big picture perspective – a “whole of chain” approach. The engagement spans from farm inputs through to detailed retail and consumer insights – including analyses at the category and sector levels such as interpreting performance of market segments and food categories.

Freshagenda have a track record of assisting decision makers assign priorities and direct policy based on the relative size of segments and pressure points affecting their value chains, and have delivered a number of consulting services and analysis to industry, government and corporate clients.

Some examples of recent work include:

  • Strategy development
  • Food pricing
  • Implementing strategy
  • Market entry
  • Horizon 2020
  • Innovation priorities
  • Farm strategy development